Naturally positive beauty
Lovea, a natural, pleasurable and committed brand
Lovea is an emblematic brand of the La Phocéenne de Cosmétique group, and from the outset has always promoted the values of naturalness and sensoriality.
Our aim is to offer simple, transparent beauty that’s accessible to everyone, and to offer the best of exotic nature, to indulge yourself and take care of yourself and the planet without taking on too much.
Every day, our soaps, showers, hair care products and body care products, made from natural ingredients such as Monoi Oil and Coconut Oil, and our sun care products with their light, fluid textures, immerse you in an exotic, enchanting atmosphere.
Lovea, inspired by nature’s exotic splendour
Our sun-kissed star ingredients
Tahiti monoï
It is made by macerating Tiare flowers in Coconut Oil.
Monoï de Tahiti is one of our little secrets at Lovea, enabling us to offer you products with a high percentage of ingredients of natural origin, bursting with benefits.
For our Monoï* Suncare and Bodycare products, we use responsibly sourced Monoï de Tahiti Appellation d’Origine.
*excluding Monoï Lip Balm, Monoï Massage Oil and Kids Suncare
Coconut
We draw our inspiration from this exotic fruit, which is bursting with benefits, and use it in all its forms to formulate our cosmetic products:
Coconut Oil, Coconut Water, Coconut Fragrance… there’s something for everyone.
For our Cosmos Organic* certified Body Care products, we use coconut oil certified organic by Ecocert.
*Excluding Coco Lip Balm and Coco Moisturising Cloud Cream
Nos gammes
Hygiene & Soaps
For gentle skin cleansing
Find all our bewitchingly scented hygiene products: showers, soaps and deodorants. Everything you need to add a touch of the exotic to your everyday life and your bathroom.
Made in France
*without sulphated surfactants
Face & body range
Caring for your face and body
Formulated with natural, environmentally-friendly ingredients, our products offer your skin well-being and pleasure.
From Nourishing to Moisturising, Lovea adapts to all skin types to best meet your needs.
Made in France
Haircare range
Prendre soin de ses cheveux
Made in France
Suncare range
Like a gentle caress
Our natural, effective sun protection products (creams, milks, sprays) are suitable for all skin types. So you can enjoy the sun while respecting your skin. With their pleasant textures and enchanting fragrances, Lovea offers you the pleasure of a protected summer.
Why use them?
For all our skincare formulas (with the exception of our lip balms and shampoos), we prefer vegan ingredients, not derived from or produced by animals.
We are committed to limiting our impact on the marine environment. For our suncare products, we have selected filters that have a limited impact on the environment, in compliance with Hawaiian law.
Our solar expertise
– Effective & immediate UVA & UVB protection
– Water-resistant formulas
– Sun filters that comply with Hawaii’s Coral Reef Act of 2018
– Light, non-greasy textures with no white effects
– Monoï Appellation d’Origine, responsibly sourced in Tahiti
– 100% vegan formulas
– Products made in France
Lovea: the most fun and committed brand in the exotic segment
Tahiti Monoï
We want beauty to be simple, natural, transparent and pleasurable, so that we can look after ourselves and the planet, without taking on too much.
Natural
– Suncare formulas with new-generation filters for the utmost respect for your skin
– Beauty formulas with a high percentage of ingredients of natural or organic origin.
– Natural active ingredients with beneficial properties: Monoi Oil and Coconut Oil.
Committed
– Preserving nature’s bounty: responsibly sourced Monoï oil from Tahiti
– Doing our bit for the planet: thoughtful packaging to reduce the environmental impact of our products & bottles that are mostly recyclable.
– Respecting the marine environment: a commitment alongside the Oceania association to preserve marine biodiversity.
Pleasure
– Exotic fragrances with natural, enchanting scents
– Pleasant textures for different product experiences
– Sensorial routines for every day beauty routine
– Modern, dynamic and inspiring packaging designs
Transparency
To this end, we follow the specifications of our own formulation charter, which our consumers can consult in complete transparency!
Our commitments
With Lovea, our aim is to develop beauty that gives you pleasure on a daily basis, while preserving the richness of nature and doing our bit for the planet.
We believe in the value of natural beauty and are committed to preserving it.
Made in France
We work every day to involve as many French partners as possible: formulas, tests, packaging, labels, manufacturing, packaging, transporters… We do it all!
In this way, we are helping to promote the French expertise of our many SME partners: beyond a simple commercial relationship, our sub-contractors and suppliers are also co-players in our success.
Choosing to manufacture in France is also an ecological choice: a bottle manufactured in France means a 35% reduction in CO² emissions compared with production in Europe.
Naturally sourced ingredients
We have created our own rigorous formulation charter, and we work to ensure complete transparency about the quality of our cosmetic products, which are manufactured in France.
We take great care to avoid ingredients that present a real or suspected risk to health and/or the environment, and we prioritise the use of raw materials of natural origin.
Our skincare and hygiene products contain at least 95% ingredients of natural origin. Our suncare products respect the skin and have a limited impact on the planet and marine environments.
We want to offer the best of Exotic Nature, and we are committed to choosing natural active ingredients that are bursting with benefits for the skin and hair. Naturalness is in our DNA: since 2019, our research laboratory has made it a priority to seek out new raw materials of natural origin.
Respect for the environment and animals
Because nature and wildlife deserve all our respect, our skincare formulas are vegan*, meaning that they contain no ingredients derived from or produced by animals.
In accordance with European regulation 1223/2009, our products are not tested on animals. We refuse all tests carried out on animals, even if it means not being able to sell our products in certain countries that require them.
We are committed to protecting cetaceans in French Polynesia alongside the Oceania association. Specialising in the study and conservation of cetaceans and whales in the Polynesian sanctuary, the association also fights against marine waste and protects the biodiversity of the oceans.
*Excluding our lip balms and shampoos.
Preserving the planet
We are working day after day for more responsible packaging:
– By thinking in terms of eco-design and transformation: “Reduce, Recycle, Reuse”.
– By encouraging combinations of recyclable materials
– By raising awareness of good practices for the planet in the bathroom.
We are also involved in reducing marine waste alongside the Oceania environmental association.
In 2023, we carried out a rubbish collection operation with them and in one day we collected 116kg of rubbish from the sea and beaches.
A responsible purchasing approach
True treasures of nature, we pay particular attention to their origin and method of production:
Our Monoï Oil comes from Tahiti in French Polynesia, and bears an appellation d’origine guaranteeing that it is sourced and produced according to local practices and with respect for people.
Similarly, its sustainable sourcing means that local growers are fairly remunerated.
Our Coconut Oil is certified organic. It’s a high-quality natural virgin oil, produced by first cold pressing, and vegan.
We are also committed to keeping more than 90% of the value of our purchases in France. We’ve kept our promise: 100% of our products are designed and manufactured in France and 93% of our packaging is purchased in France (2022 figures).